THE 85% NICHE / VOICES, IDEAS & CULTURE
The 85% Niche
ARCHIVE • 2016

Bi-Racial Voices

A pathway through the original Leading Voices collection.

The original navigation named Bi-Racial Voices, recognising that a person’s experience may cross more than one cultural category.

Why this pathway mattered

Rather than forcing a single market box, the original editorial premise encouraged more attentive listening. These pages are organised as routes into that premise, not as claims to speak for the people named. The site connected listening with its About argument: women were a majority of buyers but were often treated as one narrow segment. A more useful picture requires attention to differences within and between communities.

Keep exploring

Return to Leading Voices for the full directory, read the journal for the historical essays, or visit Services for the way those ideas were applied to brand work. No individual quotation or current program is implied by this recovered route.