THE 85% NICHE / VOICES, IDEAS & CULTURE
The 85% Niche
ARCHIVE • 2016

Black Voices

A pathway through the original Leading Voices collection.

Black Voices was a named pathway in the original site, linked to its discussion of the African diaspora and the visibility of Black women in the marketplace.

Why this pathway mattered

The point of a dedicated path was to make experience audible, not to substitute one set of assumptions for another. Related historical essays explored women’s economic presence and representation. The site connected listening with its About argument: women were a majority of buyers but were often treated as one narrow segment. A more useful picture requires attention to differences within and between communities.

Keep exploring

Return to Leading Voices for the full directory, read the journal for the historical essays, or visit Services for the way those ideas were applied to brand work. No individual quotation or current program is implied by this recovered route.